Redesign. Redesign. Redesign.

 

We just worked on a series for a church in Southern California (EastLake Church)  called “No Perfect People”. This is one of those series that can’t seem to find it’s place in design, and we ended up with three completely different looks. In the moment redesigns can be so frustrating, but in retrospect it is kind of fun to see the message in all three. Each series seems to have it’s own personality, and speaks something different to me. This series wanted to communicate that none of us are perfect, and none of us can be good enough for God. God takes and loves us as is. Just look at Paul, he was arresting and terrorizing early Christians. But God still used him and loved him even though he was stained and broken.

1. The top series was the first and my concept was simple. Every man (and woman) is truly stained. No matter how we look, what kind of car we drive, or how people see us, we are covered with sin. I wanted the graphic to be simple with that message.
2. The middles series had a different approach, it attacked the stereotype we place on each other. The quest for perfection and beauty. To God that is nothing without him. (It was just brought to my attention that this concept has already been designed. I never knew about this one, but it will make a good blog post—always search series titles first!)
3. And the last is about how we see ourselves. We look in the mirror and can see every sin we have ever committed. We see the shattered life that we live, and think there is no way to repair it—but God can.

This series taught me to look at a message from different angles and different points of view. I won’t say that I did not get frustrated having to change it three times, but I am glad that I did.

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