Introduction: Seth Godin

January 24th, 2008

Let me introduce you to some one that makes me think on a daily basis: Seth Godin. He’s a marketer, not a pastor, so don’t expect him to tell you about God. But, he’ll tell you a lot about people, and how they think. This morning I listened to a live webcast about his new Book… Meatball Sundae.

What is a Meatball Sundae?

Think about it. A delicious bowl of meatballs. Mmmmmm. Topped with tasty whipped cream, sprinkles, and even a cherry. You wouldn’t put whipped cream on meatballs- they don’t mix. Yuck!

Let’s talk in our arena… Christian books, Christian rock, Religious rooted traditions—these are meatballs. Some people love them, but they are built for a small culture group of people that already are affiliated with church. The sundae is the new ways that people are trying to engage people to know God more deeply and more fully.

There is nothing wrong with a meatball, it just isn’t for everyone. Many of the people reading this blog are trying to reach the people looking for sundaes. More from Seth to come…

Read his blog.

Listen to a recent interview.