Selling Ice to Eskimos

January 24th, 2008

Mark Driscoll discusses a no-duh question that so many churches over look: How Important is it to Understand the People You Preach to?

If you’re going to proclaim the Gospel to a particular group of people you must know:

1. The parts of the Gospel that a group is open to.

2. The parts of the Gospel that a group finds confrontational.

Watch the video here.

Look at the conference this is a preview for.


One Response to “Selling Ice to Eskimos”

  1. Billy on January 25, 2008 3:06 pm

    He just used a allot of words to make a simple point about knowing culture and knowing Scripture.

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