Marketing for Celibacy
With all of the sex talk on the blog lately, I thought this would be a sigh of relief.
The catholic church is having a difficult time convincing young men that they should sign up to be poor virgins. According to the this article they have seen a catastrophic decline in the number of young men signing up to be priests.
Enter: the marketing department.
They have begun a huge ad campaign, including NBA games.
A catholic seminary has launched a new site to help persuade young catholic men that they should be heroes and sign up for the priesthood. I like the idea of telling men, they need to be men ( or in this case heroes). Though it doesn’t seem that their story is consistent. They say ‘the world needs heroes’, but they don’t indicate a problem that needs to be solved. It feels more like a GQ photo shoot for guys in weird tuxedos.
The way to call your men to be heroes is to tell them their is a huge problem, sin. And that the blood of Christ, and the grace of God is the only hope. They need to guide their families, churches, and neighbors to cross. Give the men a duty, call them to a higher calling.
And now for your moment of zen: Here’s a fake advertisement from the news story.
4 Responses to “Marketing for Celibacy”
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I think this is a great thing for them. Personally, I’m more of a married Protestant pastor kinda guy, but this is pretty outside the box for the…well…catholic box they’re in.
I wondering what it would do to the priesthood if you could get married. Skyrocket or marginal difference?
Yes! I think that ad would definitely help them! Have you submitted it to the Diocese yet? I think it’s a winner. lol
Brad Ruggles
http://www.bradruggles.com
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Oh yeah, I’m inspired. I’m actually enjoying watching Clinton and Obama bludgeon each other.
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[…] FYI: The above ad is fake, but hey it could be effective. HT: Mike Anderson […]