Make it Human.

This UPS truck has a haphazardly affixed SAFETY sign hanging from the back. Think that’s unintentional? UPS does it on purpose. You notice it because a human being did it.

I love this concept. Taking a perfectly good object/design/building/product and adding a human element to it. Our natural reaction is to look closer, because we know a human hand has touched that. We know that something is out of the ordinary, and therefore is special. What a inexpensive way to get noticed. The church could use some of this, get rid of all that expensive printing and mailing and stick to simple.

Check out the rest of the article: Seth’s Blog

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