Ministry Branding 101

As designers, Corey and I do a lot of work, both corporate and ministry, creating and maintaing brands. When creating a brand in the corporate world the process typically jumps to answering these three questions:

1. Who are you?
2. What are your gifts and talents?
3. What makes you unique and different?

Though answering these questions for a company can get the ball rolling, we’ve found that in a ministry setting it’s critical to first answer the questions, “What’s the point?” or “Why are you doing this?”. If a church or ministry can have a clear idea of why they are doing what they do, they’ll begin to discover the unique story that is theirs, and theirs alone.

It’s this story that is the brand.

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