Holiday Blood
Here at the Plow we tend to push the envelope with Christian marketing. I believe that people are smarter than we give them credit for. I believe that our story is the greatest ever and there is no reason to hold back. And that is why we have created our new Christmas campaign, “Holiday Blood”. And yes, we used the word “Holiday”, get over it!
Christmas marketing focuses solely on the birth of Christ, but the birth was only the beginning. We want to tell the whole story, using the medium (poster + nail + telephone pole) to do that. We created a poster that is meant to show the end in light of the beginning. I wanted to show imagery and words that seem to fight each other. I want to make people question why blood would be mixed in with this holiday season.
Now here’s how you can participate.
- Download the art here, or go to the website to download. Print it out, and get ready for action.
- Staple the posters up on telephone poles.
- Hammer the biggest nail you can find right in the center of the red.
- Share the site with all of your friends. Post it on your blog, facebook, twitter and every other social media site you use.
I want to see these posters everywhere, overseas included! Lets bring the gospel to the streets in a way it has never been before.
Here are some posters that I put up in my hometown. When, not if, you put them up, be sure to go to our site and upload some photos.
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I hung three of them this morning, no pics though. I didn’t need to bring any nails, the telephone poles were covered in huge nails from other announcements, I just recycled some of those. Imagine that, saving the planet while spreading the gospel!
Ben, you better get some pictures, and I want to see some good lighting on them too.
Good job on the nails. You are the green crusader.
Once again you guys are able to take something simple and minimalistic and make it nothing short of amazing. Downloading as I speak.