Church Marketing: An Outsider’s Perspective

A link to this article came through the wire this morning—it’s a fascinating look at church marketing from a secular perspective. Sitepoint, an online media company focused on the web professionals, conducted a handful of interviews with some big players in the church web design world and shared their outside perspective on what the church marketing is all about.

Church designers seem to face a massive challenge: make beautiful, polished interactive experiences that retain humility and communicate spirituality, all without appearing contrived. Reducing the role of the ego is standard practice in nearly all religions, yet ironically many of today’s churches need to promote themselves more than ever as they seek greater numbers and visibility. Do church designers feel conflicted, trying to convey core values while wrapping them in slick, expensive designs?

Some of the interesting points they hit include: Grunge Christianity, Struggle for Identity, A Changing Market, The Church as a Business, and (my personal favorite) Big-time Designs—Small-time Values.

I’d encourage you to check it out. It’s always a great and humbling experience to have someone on the outside share what they see.

HT: CMS

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