Marketing & The Bible: Viral Marketing

January 27th, 2009

By Mike Anderson. You all remember Mike right? He was the one who started this blog, and he is a great brother to me. Mike is now working at Mars Hill Church, and is heading up The Resurgence.

Viral Marketing: Jesus was the first viral marketer

Viral Marketing Steps of Jesus

Jesus has a Message: The term Gospel literally means the good news. Jesus spent his ministry teaching his disciples about the Kingdom, grace, warning of sin and hell, and much more. The message of Jesus is clear. He is the King coming to build his heavenly Kingdom, and he will make his enemies his people.

Jesus makes the message understandable: The Truth of the Gospel is so deep that angels spend eternity in awe, but Jesus uses parables so that common fisherman can understand.

Jesus starts an initial core: The Disciples knew the message of the Gospel, and were given the tools to spread it through word of mouth.

Jesus set the pattern for replication: At the bottom of this post you can read Jesus’ words to his disciples from Matthew 28.

Extra Steps for Christians

The Spirit empowers: This is one thing that we must trust God in. The message that we have as the Church is the Gospel.

Prayer is Essential: We are sinful people. When we tell people about Jesus and his grace, we need to make sure that we are doing it honestly and in faith. Pray that God would guide you, the Spirit would work in you, and that he would allow you to repent.

Tools we have as God’s people

The Bible: The Word tells us what a Church is, it tells us who Jesus is, it tells us to honor and fear God, and tells us to repent of our sin

The Spirit: The Holy Spirit empowers us to repent of our sins, to be sanctified, and to fuel the preaching of His Word.

Prayer: God says that he is a Father who listens to his children and gives them everything they need to do the work that he calls them to.

Matthew 28

“All authority in heaven and on earth has been given to me. Go therefore and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all that I have commanded you. And behold, I am with you always, to the end of the age.”